In the early years of his career in Seville, he studied Photography at the “El Fotomata” school and completed the "Anthropological Photography" course at the International University of Andalusia, approaching the flamenco world with deep devotion and respect. His knowledge expanded through encounters with renowned flamenco masters and experts, including Manuel Molina, Carmelilla Montoya, El Torombo, Juan de los Reyes, Angelita Vargas, Carlos Heredia, Concha Vargas, Carmen Ledesma, Juana Amaya, José and Pastora Galván, Manuel Betanzos, Francisco and Sergio Lira, Juan del Gastor, the Iglesias family, the Campallo family, Andrés Peña, Esperanza Fernández, Alicia Gil, Lito Espinoza, and many others.

His work in Seville includes several notable projects, particularly three photography exhibitions. In the realm of flamenco management, he is dedicated to organizing events and performances, curating ensembles and groups, and managing public relations.

Currently, he is the director of the cultural project “Café Silverio”, which operated between 2014 and 2016 in a venue on the legendary Rosario Street in Seville. The project achieved great artistic and commercial success, collaborating with many of the most active flamenco artists of the time. With the same artistic and cultural vision, he has produced several flamenco series, including “Coviderías” at the renowned "Carbonería" in Seville in 2020, “Aljarafe Flamenco” and “Flamencos de Raza” in well-known venues across the city in 2023. Between May and June 2024, he relaunched “Café Silverio” as a cultural series at the historic “Mariscal” tavern in the Santa Cruz neighborhood of Seville. Most recently, between September and October of 2025, in collaboration with the FormArte Flamenco school in Seville, Juan created a dance series dedicated to emerging talent, called “Chavalerías”, in which a selection of young promising artists who are gifted with extraordinary talent and potential, share the stage with great masters in deeply moving experiences for both artists and audiences alike. Since then, the project has continued to evolve as a traveling flamenco initiative.

Specializations: Cultural Anthropology, Photography, Flamenco Ensemble Formation & Management, Public Relations, Customer Relations.